Have you ever seen more than 3 movies in theater in a single week? The answer is likely no. If yes, color me impressed. While MoviePass offers users the ability to see a movie every day, AMC has just launched their AMC Stubs A-List, which allows users to see up to 3 movies per week. As AMC tries to convert MoviePass users over to their service, they need to spin the 3-a-week feature as a benefit rather than a shortcoming.

With this campaign, AMC shows the magnificent possibilities and combinations that can be explored as A-List members - all while having a little fun with some references that avid movie-goers are sure to appreciate.